Christina is a trunk keeper for Matilda Jane Clothing. I love her business, and it makes me wish I had daughters to buy the products for (I actually love being a mom to sons!). Luckily, some of Matilda Jane’s clothes are in women’s sizes. I’ve been to one of Christina’s trunk shows (she lives just down the road from me), and just received my first order. I love their clothes – so comfy and high-quality. Read on to learn more about the Matilda Jane clothing line, Christina and how she is overcoming the challenges of running her business (I have a feeling she’s a fellow introvert!). Oh, and be sure to click the link to Christina’s MJ site, where you’ll see a new line of clothes designed by Joanna Gaines of Fixer Upper.
Tell us a little about you.
My name is Christina. I met my husband Jason in high school in 2000. We married in 2006 and welcomed our spunky daughter in December of 2013. We recently moved back to Maryland after living in Oklahoma for 10 years. Jason thought it was time for a change. For the past 17 years I have nannied or worked in a daycare. I decided I would try something different, as well, selling Matilda Jane Clothing (MJC).
What is your current business? Explain it a bit for those who may not have heard of it.
I sell Matilda Jane clothing. It’s a unpredictable clothing company for baby, girls, tween, and women. Matilda Jane was founded by a mother of two boys. She wanted girls and it didn’t happen, so she designed and sewed girls clothes. She sold the clothes out of the trunk of her car, that’s why MJ business owners are called trunk keepers, and at art fairs.
“It’s all about keeping a little girl…a little girl. Keeping her youthful. Keeping her spinning and twirling and carefree. And most importantly, bringing her happiness.” – Denise DeMarchis, designer and MJC founder.
Why did you pick this particular business? How did you get turned on to it?
I was introduced to the company from the family I used to nanny for, she dresses her girls in the clothes. I never would have thought I would be selling clothes. I love shopping for my daughter but never liked shopping for myself. I chose to sell the clothing line because the clothes are cute, different and unique. I’m wanting to bring the clothes to the Annapolis area – it’s not well known here. The quality of the clothes is amazing, they last for years, and have good resale value.
Also, Denise believed in giving back. She founded The Mighty Acorn Foundation (https://www.mightyacornfoundation.org/). In the spirit of giving back, MJC also created Spread the Love. At Matilda Jane, they believe that “happiness is best kept when given away.”
What is your biggest challenge as you work to establish and grow your business?
My biggest challenge with the business is getting people interested and wanting to host shows. It’s not easy. I have people comment on how cute the clothes are, but at the price point, they are not interested. By hosting a trunk show you can earn free and 1/2 off items. I’m shy and sometimes i feel a little awkward when talking to new people. Getting out of my comfort zone and talking to strangers is something I’m working on getting used to.
With a little one at home, how do you make time for your business?
I’m fortunate enough to bring Mackenzie with me when I have a show. She is my little model when we are out in public, that’s how I get my conversations going with other moms. She gets excited as I do when we receive the new shipment of clothes every month. I try to send out emails at the end of the day. When making phone calls, I try to keep her busy with an activity – I’m not gonna lie, sometimes it’s the TV. I love the fact I can be at home with her and she can be a part of my business.
A Bit More About Matilda Jane and the Organizations It Supports:
Matilda Jane is the diamond sponsor of Changing the Face of Beauty (http://changingthefaceofbeauty.org/). Changing the Face of Beauty is a nonprofit corporation that is committed to equal representation of people with disabilities in advertising and media worldwide.
Mighty Acorn Foundation was established in 2012 and is currently working in Kitale, Kenya. We are fighting to restore hearts, ignite dreams and empower the futures of children across the world.
Where to find Christina: